Shura – What’s It Gonna Be? [Official Music Video]

The latest music video from Brit electropop babe Shura is sure to strike a chord with those whose teen crushes went by mostly unrequited. Taking the archetypal high school stereotypes – jock, nerd,  cheerleader – and flipping the personas on their head, the video for What’s It Gonna Be is a true throwback to the Brat Pack-era flicks of the 80s, exploring themes of adolescent longing and trying to fit in. 

And it goes without saying that the song itself, resplendent with twinkling synths and punchy beats, fits perfectly – this is power pop that’ll have you simultaneously feeling emotionally reflective and yet fighting the urge to dance. 

What’s It Gonna Be is taken from Shura’s upcoming debut studio album Nothing’s Real which comes out 8 July via Polydor and, following the release of Touch and White Light, it is already shaping up to be one of the pop albums of the year. 

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