Missy Elliott has rebooted her career with the arrival of the video for her first fully promoted lead single in seven years.
A collab with Pharrell Williams, WTF (Where They From) is out to download from iTunes today and serves as the first official cut from the rapper’s long-awaited seventh studio album, the follow up to her 2005 record The Cookbook.
Missy’s last visual – that for Ching-a-Ling from the Step Up 2 soundtrack – came out back in 2008, but she most recently popped up on Janet Jackson’s club thumper BURNITUP, and has kept fans on their toes by releasing the odd promotional single over the last ten years, including her 2012 Timbaland-produced Triple Threat.
Her latest video sees her reuniting with her longtime video director Dave Meyers who previously helmed the clips for popular hits like Get Ur Freak On, 4 My People and Lose Control.
Check it out up top.